Terms of Service

1. About Us

Lyrapro is a website audit and SEO analysis product operated by PMW Communications Limited ("we", "us", "our"), a company registered in England and Wales. By accessing or using Lyrapro ("the Service"), you agree to be bound by these Terms of Service. If you do not agree, please do not use the Service.

2. Description of Service

Lyrapro is a website analysis platform that provides SEO audits, performance metrics, technical analysis, and recommendations. The Service analyses publicly available website data using a combination of HTTP requests, browser automation, and third-party APIs to generate reports and insights.

3. Permitted Use

Lyrapro is designed to audit any publicly accessible website, including websites you do not own. This is lawful — the Service fetches publicly available pages, uses Google's own PageSpeed Insights API, and queries third-party data providers, all of which operate on publicly accessible information. By using the Service, you agree to:

Use the Service only for lawful purposes — such as SEO research, competitor analysis, client reporting, or site improvement
Use audit data for legitimate business, research, or advisory purposes only
Maintain the security of your account credentials and not share them with others
Not use the Service to repeatedly target a website in a manner intended to cause harm or disruption
Not attempt to circumvent any rate limits, access controls, or security measures within the Service
Not use audit data for unlawful purposes, including harassment or targeted harm against website owners

4. How We Analyse Websites

The Service analyses publicly available website information. Our crawler identifies itself with the user-agent Lyrapro/1.0 (+https://audits.pmwdev.co.uk/bot; Website Audit Tool) and respects robots.txt directives. We use the following methods:

Standard HTTP requests to publicly accessible pages
Google PageSpeed Insights API for performance and Core Web Vitals data
Third-party APIs for keyword, backlink, and domain authority data
Headless browser rendering for JavaScript-dependent content analysis

5. Data and Analysis

You acknowledge that:

All data is collected from publicly accessible sources
Traffic estimates, rankings, and metrics are approximations based on third-party data
Results should be used for informational and advisory purposes, not as absolute facts
We do not guarantee the accuracy of any third-party data sources

6. Third-Party Services

The Service integrates with the following third-party APIs. Usage of the Service implies acceptance of their respective terms:

Anthropic Claude API: AI-powered analysis and recommendations
Google PageSpeed Insights: Core Web Vitals and performance metrics
Keywords Everywhere: Search volume, keyword, and traffic estimate data

7. Intellectual Property

The Service, including its design, features, and content, is the property of PMW Communications Limited. Audit reports generated are for your own business use. You may not resell or redistribute the Service itself without written agreement from PMW Communications Limited.

8. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, PMW COMMUNICATIONS LIMITED SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, DATA, OR BUSINESS OPPORTUNITIES, ARISING FROM YOUR USE OF THE SERVICE OR RELIANCE ON ITS OUTPUT.

9. Disclaimer of Warranties

THE SERVICE IS PROVIDED "AS IS" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. We do not warrant that the Service will be uninterrupted, error-free, or completely secure.

10. Account Termination

PMW Communications Limited reserves the right to suspend or terminate your access to the Service at any time for violation of these Terms or misuse of the platform. Upon termination, your access will be removed and stored audit data associated with your account may be deleted.

11. Changes to Terms

We may update these Terms from time to time. The "Last updated" date at the top will be revised accordingly. Continued use of the Service after changes constitutes acceptance of the updated Terms.

12. Governing Law

These Terms are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

13. Contact

For questions about these Terms, please contact PMW Communications Limited at [email protected]